The Devil Is In The Details

Or maybe the spell checker:

On the heels of last night’s final debate between Martha Coakley, Scott Brown and Joseph L. Kennedy, Coakley released a new ad attacking Scott Brown — an aggressive turn that many observers have thought was long overdue.

However the ad’s message might get lost by a spelling gaffe that appears in the ad’s closing seconds. In the fine print appearing at the bottom of the screen, the ad reads:

Paid for by Massachusettes Democratic Party and Authorized by Martha Coakley for Senate. Approved by Martha Coakley.

Close observers will notice that there is an extra ‘E’ tacked onto the end of ‘Massachusetts. It’s a trivial oversight, for sure, but you can bet that the jokes and jabs the typo will inspire will blunt at least some of the impact of the ad.

Dan Quayle could not be reached for comment.