You have to admit the retro stylings of YouTube star Meghan Trainor make for some catchy little tunes. But in her latest video, Dear Future Husband, the siren dons pinup-wear while scrubbing the floor of a 50’s kitchen and warning her husband he’d better compliment her every day and buy her jewelry. Contemporary feminists are in an uproar over the classic imagery, but does Trainor have a better grip on the inherent power of her sexuality than the teenage girls who feel the need to buy “butt-enhancing jeans” at JCPenney?
The national department store catalog includes:
The “YMI Wanna Betta Butt Skinny Jeggings” boasts: “With a slight lift and shift and contouring seams, our wanna betta butt skinny jeggings hug you in just the right places to give you a firmer, more flattering look.”
“Rewind Smoothie Super Stretch Booty Buddy Skinny Jeans” features “rear-end-enhancing structure” designed to “augment your jean collection — and your backside” and comes in an acid wash finish.
Penney’s isn’t alone. Several online stores including Modaxpress, Hourglass Angel, and even Amazon offer butt enhancing denim to a teenage crowd. Where’s the feminist outrage over a wardrobe enhancement specifically targeted to those vulnerable teen girls suffering all those dreaded body-image issues? Perhaps they’re too busy in Trainor’s kitchen arguing over who gets to make the pie.