Via Policy Mic: M&M’s or Skittles? Here’s What Your Favorite Candy Says About Your Politics
Pollsters Jennifer Dube and Will Feltus of National Media Research, Planning and Placement LLP previous charted the politics of beer and Americans’ favorite TV shows. Now on Valentine’s Day week, they’ve released this chart showing whether Americans’ political preferences have any bearing on their favorite sweets.
This chart, though, isn’t as easy to decipher as their previous work on brands that marketed themselves as lifestyle choices (like hybrid cars, or Budweiser and Chik-fil-A). When’s the last time you saw candy marketed as a way to reinvent yourself?