Get PJ Media on your Apple

VodkaPundit

Required Reading

May 20th, 2013 - 10:50 am

Salena Zito has an interesting take on the President’s interesting means of wielding power:

Presidents also wield power by influencing those who deeply admire, strongly identify with or highly respect them. This is referent power, which focuses on ability to exploit others’ trust.

Celebrities — with no formal power and little expertise — wield influence through referent power; some people feel so close to and trustful of celebrities that they act upon their perceptions of what a celebrity wants them to do.

“To be clear, referent power does not work through order, command or threat,” Nichols explained. “Instead, it works through suggestion and the creativity of the fawning admirer.”

We don’t know yet how involved the White House was in today’s scandals. Yet, at a minimum, they suggest a government — from the State Department to the CIA, the military leadership, the IRS and Justice — filled with sycophants under the sway of Obama’s referent power.

Read the whole thing, of course, but this is exactly it. Reagan might have been the first President to use the power of celebrity effectively. Clinton, I thought, perfected it. But Obama has brought it to an entirely new level.

Appear on The View, non-political magazine covers, the outlandish parties. I’d denigrate him for it, except that it’s just so damn effective. And until the GOP re-learns how to play this game, they’ll probably be shut out of the White House.

Comments are closed.

All Comments   (3)
All Comments   (3)
Sort: Newest Oldest Top Rated
I don't think the Republicans CAN wield that power -- not while the MSM has any power.
I don't think Obama is very good at this. He goes off script, he's a disaster. He projects nothing. He doesn't have charisma. What he has is ALL of the media determined to pretend he does. Like the idea of Michelle's vaunted beauty (no, she's not ugly. She's average. There's no there, there. Give me her resources, and I COULD wow, and heck, I'm a pudgy fifty year old) it's a media creation, nothing more. Telling the Republicans to wield this does nothing, because they can't. The long march took the media. That's the end of that game. Reagan did it, but that was the 80s. So, what do we do now? Sarah Palin came the closest to grasping this -- and look what happened.
1 year ago
1 year ago Link To Comment
"Appear on The View, non-political magazine covers, the outlandish parties. I’d denigrate him for it, except that it’s just so damn effective. And until the GOP re-learns how to play this game, they’ll probably be shut out of the White House."

Sadly, we are finished as a country if the majority of "citizens" are stupid idiots who worship any clay-footed empty suit "idol" that comes along. The best thing that can happen is that enough people are still smart enough to realize that iconic adoration of ANYONE, ESPECIALLY A POLITICIAN is a big damn mistake. If that isn't true, then our next stop is North Korea, courtesy of the next Obama-like cult figure the idiocracy falls in love with.
1 year ago
1 year ago Link To Comment
ever read the play Coriolanus? or see the movie starring Ralph Fiennes? Its about a roman general who refuses to pander to the mob and their handlers in order to be elevated to a position of political power. They end up banishing him from Rome, sound familiar?
1 year ago
1 year ago Link To Comment
View All