Steve Jobs was famous for treating the mainstream media like a… I was going to say “doormat,” but that’s not quite right. “Cheap hooker” might be more to the point. Occasionally briefly useful, but otherwise nobody you want to associate with. And Jobs was ruthlessly vindictive when it came to bad press. Well:
With yesterday’s announcements from Apple regarding its forthcoming OS X 10.8 Mountain Lion operating system, a number of media outlets had been provided with advance briefings and early copies of the software for the purposes of having reviews prepared and ready to go. When Apple published its press release and went live with OS X Mountain Lion information at 8:30 AM Eastern yesterday, the embargo was lifted and all of the pre-briefed publications immediately posted their stories on the topic.
But one publication with a long track record of receiving favored access from Apple was missing from that group: The New York Times. An article from the Times’ David Pogue was published about five hours after Apple’s announcement, and it did not appear to include any specific details suggesting that he had received advance notice of the release.
Jobs is gone, but Apple remains Apple.