Spend two bucks on a cool bookmark at Barnes & Noble, and you’ll lose it before you finish reading the book.
Stick a dollar bill in to mark your place, and you’ll hang on to it for months.
Sunk cost. The bookmark, once bought, is just another piece of crap in your life that you have to take care of. It’s no longer worth $2.
The dollar bill, on the other hand, remains negotiable.
I use toilet paper.
Deters folks from “borrowing” my books too.
Me, I just keep using those free red ones that Borders hands out. They seem to last for half-of-ever even though they’re little more substantial than aforementioned TP.
Hey, hold the phone…they haven’t given me one of those in months! Even before the seasonal rush begain.
Dammit, the economy MUST be in the can!
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