Jeff Goldstein gets his, in the Propaganda Debate:
The MSM has routinely presented anti-American lies as
Incorrect target identification which leads to collateral damage looks bad. A lost battle looks bad. A lost war looks bad. Body bags look bad.
Not every endeavour in war is uniformly successful, and the information battle is part of war.
You have to sustain will, means, and cohesion to fight a war; you have to defeat your enemy’s will, means, and cohesion to win it.
The information battle is aimed primarily at sustaining one’s own will and defeating one’s enemy’s.