What made conservatives blogs more influential in last year’s election than their liberal counterparts? It’s all in the hyperlink:
“Who were the bloggers writing about?” asks the new report, “The Political Blogosphere and the 2004 U.S. Election: Divided They Blog, from Intelliseek’s BlogPulse project.” It answers its own question, “Curiously, 59 percent of the mentions of John Kerry came from right-leaning bloggers, while 53 percent of the mentions of George W. Bush came from left-leaning bloggers.”
The study was conducted by Natalie Glance of Intelliseek, a marketing intelligence firm in Cincinnati, and Lada Adamic of HP Labs, the main laboratory for Hewlett-Packard in Palo Alto, Calif. It showed that of the 1,494 most influential blogs, during the two months leading up to the election, 759 were liberal in worldview, while 735 were conservative. The conservatives, however, showed a “greater tendency” to link to other blogs than did the liberals — on average 15.1 links per conservative blog to 13.6 for the liberals. That made them more powerful agents of persuasion.
Who says Republicans don’t know how to share?