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The PJ Tatler

by
Bryan Preston

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February 21, 2014 - 10:09 am

CNN has had Brit Piers Morgan on the air for a little over three years now. Never a ratings juggernaut, Variety reports that he is now hitting a stride, of sorts. Morgan is consistently reigning over a show that hardly anyone is watching.

The show, hosted by anti-gun crusader Morgan, continues to struggle in the Nielsens. And this month, the start of the Michael Dunn loud-music murder trial in Florida has put the issue of gun control back in the forefront. February has also produced six of the show’s smallest 10 audiences since it bowed in January 2011.

Tuesday’s telecast, which included coverage of the uprisings in Kiev and an interview with Rudy Giuliani, drew the show’s second smallest audience to date in the key news demo of adults 25-54 (50,000). It also drew just 270,000 total viewers, according to Nielsen, the show’s ninth smallest gathering ever.

“Piers Morgan Live” has fallen below the 300,000-viewer mark on seven other occasions in February. And while the Winter Olympics on NBC may be to blame for some of the audience loss this month, “Piers Morgan” is drawing just a fraction of the audience attracted by competing shows on CNN and MSNBC.

Opposite “Piers Morgan” on Tuesday, “The Kelly File” on Fox News Channel drew 2.07 million viewers (including 354,000 adults 25-54) while MSNBC’s “The Rachel Maddow Show” attracted 906,000 (including 227,000 in the demo).

Morgan is equal parts prissy and ill-informed, always blowing hard but hardly ever thinking. He may be the most predictable and least interesting host on cable news. When he isn’t ranting about guns, he rants about soccer on Twitter, providing proof of his opinionated ignorance across multiple fields.

Morgan also did not come to CNN with a record of integrity, but one of perpetrating fraud, unapologetically, leaving it an ongoing mystery why CNN hired him in the first place. Just what is a disqualifying resume point in CNN’s eyes? How could he have possibly addressed that in his job interview?

Calling his guests “unbelievably stupid” has not harmed him. Losing a debate on guns, his signature issue, to Nancy Grace hasn’t harmed him either.

HLN host Nancy Grace was among the guests, and she didn’t want to hear more gun-control talk from Morgan.

“Are you back on gun control again?” she asked. “If it weren’t for the British, we wouldn’t even have to have protections to carry guns. It was the British way back when they founded America. They were running through all of our homes trying to take our stuff. So we’re protected under the Constitution.

“So it’s not really right for a Brit to jump up and start talking to us about gun control.”

Morgan said he vehemently disagreed, but after a moment’s pause, he said: “Let’s not talk about gun control because Nancy’s made her statement and I was riposted.”

He wasn’t riposted, he was crushed and left to bleed out, by another of CNN/HLN’s questionable picks for host.

It is grating for Americans to hear the likes of Morgan lecture us about our Constitution and our rights. Millions of immigrants come from all over the world to learn our ways and become Americans. Morgan would rather bend Americans to his will, browbeating us on how we’re stupid and backward. That attitude just will not attract a large audience.

Morgan’s terrible ratings and their foreboding trajectory haven’t hurt him, yet. Other than reliability on leftwing causes, just what could the network see in him?

Bryan Preston has been a leading conservative blogger and opinionator since founding his first blog in 2001. Bryan is a military veteran, worked for NASA, was a founding blogger and producer at Hot Air, was producer of the Laura Ingraham Show and, most recently before joining PJM, was Communications Director of the Republican Party of Texas.

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Top Rated Comments   
Morgan's a sub-human mongrel.
30 weeks ago
30 weeks ago Link To Comment
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All Comments   (23)
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Like a lot of Brits, Morgan's still ticked off about losing the Revolution, and getting British butts kicked out of the colonies. He'd like to get a little revenge.
29 weeks ago
29 weeks ago Link To Comment
"Bottom feeder" - 'Nuff said.
30 weeks ago
30 weeks ago Link To Comment
What's with the US Media and British hosts? Even Stewart Varney - although reliably conservative or libertarian on most issues - combines a very superficial understanding of economics with a grating presence, a seemingly large ego and a strained sense of humor. Does that accent really make them sound smart to some people no matter what they say or how they say it?
30 weeks ago
30 weeks ago Link To Comment
After Ms. Grace's performance (analysis and reporting) in the Duke Lacrosse case (2007 or thereabouts), I quit paying attention to her. What could make me listen to her again? Evisceration of Piers Morgan? Well, hmm, it's a baby step. Maybe I can stand 5 minutes of her show now.
30 weeks ago
30 weeks ago Link To Comment
Morgan type schtick is what CNN International broadcasts 24 / 7. CNN is just trying to squeeze it's US operation into its global format.
30 weeks ago
30 weeks ago Link To Comment
>>>just what could the network see in him?<<<

Since when has a media producer/outlet in this country ever let financial losses take priority over ideological purity and Agitprop? They view the monetary losses as the reasonable cost to continually broadcast the political message they support.

Look at the amounts of money wasted by Hollywood in making and distributing anti-American propaganda every year. It does not matter that it loses money, it is an act of religious faith. [although I grant that they make up much of the difference in overseas sales where hating this country is also an act of religious faith.] Morgan's show is not even a Widow's Mite in comparison.

Subotai Bahadur
30 weeks ago
30 weeks ago Link To Comment
Morgan's a sub-human mongrel.
30 weeks ago
30 weeks ago Link To Comment
Sub-human mongrels everywhere await your lavish apology for being compared to such a bottom feeder as Piers Morgan.
29 weeks ago
29 weeks ago Link To Comment
Nancy Grace hit the nail on the head. The Revolutionary War started when the British Army marched out of Boston to enforce a little gun control on the colonials at Lexington and Concord.
30 weeks ago
30 weeks ago Link To Comment
Maybe we can tack on an addenda regarding Justin Bierber's petition to the White House, "please deport Piers Morgan, too, while you're at it".
30 weeks ago
30 weeks ago Link To Comment
Piers Morgan’s Ratings Are Terrible

Couldn't happen to a nicer guy.
30 weeks ago
30 weeks ago Link To Comment
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