You're Doing it Wrong

The Creep Factor on this one is turned up to 11:

The federal government is hiring what it calls a “Behavioral Insights Team” that will look for ways to subtly influence people’s behavior, according to a document describing the program obtained by FoxNews.com. Critics warn there could be unintended consequences to such policies, while supporters say the team could make government and society more efficient.

While the program is still in its early stages, the document shows the White House is already working on such projects with almost a dozen federal departments and agencies including the Department of Health and Human Services and the Department of Agriculture.

That which cannot be mandated will be nudged.