Surely this could have been spent on jobs somewhere.

It will make you stronger. It will give you peace of mind and make you feel like a winner. Health insurance is what the whole country has been talking about, so don’t be left out.

Sound like a sales pitch? Get ready for a lot more. As President Barack Obama’s health care law moves from theory to reality in the coming months, its success may hinge on whether the best minds in advertising can reach one of the hardest-to-find parts of the population: people without health coverage.

The campaign won’t come cheap: The total amount to be spent nationally on publicity, marketing and advertising will be at least $684 million, according to data compiled The Associated Press from federal and state sources.

Once more, with feeling: the speech tours are never about whatever the topic of the speech is, they’re about making you look away from something so awful that even fawning press puppies can’t spin it. This time, they have to work overtime as they need to distract not only from the “phony” scandals but the never ending uncomfortable news about the implementation of the Not-So-Affordable Care Act.

Just look away from the shiny objects.