Get PJ Media on your Apple

The PJ Tatler

Bryan Preston


July 3, 2013 - 7:27 am

What sequester?

State Department officials spent $630,000 to get more Facebook “likes,” prompting employees to complain to a government watchdog that the bureau was “buying fans” in social media, the agency’s inspector general says.

The department’s Bureau of International Information Programs spent the money to increase its “likes” count between 2011 and March 2013.

“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further,” the inspector general reported.

The spending increased the bureau’s English-language Facebook page likes from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages.

In September 2012 Facebook also changed its approach to users’ news feeds, and the expensive “fan” campaigns became much less valuable. The bureau now must constantly pay for sponsored ads to keep its content visible even to people who have already liked its pages.

This was Hillary Clinton’s State Department. But what difference does that make?

Bryan Preston has been a leading conservative blogger and opinionator since founding his first blog in 2001. Bryan is a military veteran, worked for NASA, was a founding blogger and producer at Hot Air, was producer of the Laura Ingraham Show and, most recently before joining PJM, was Communications Director of the Republican Party of Texas.

Comments are closed.

All Comments   (2)
All Comments   (2)
Sort: Newest Oldest Top Rated
I totally agree; much as our various media were designed to help us communicate and connect with people, they also need stuff to help us disconnect certain devices and people and *stop* them from communicating with us.

PJ Media's comments section needs a dislike button too.

And yes, geokstr, what you say certainly would happen, but in substance it would be no different from what such 501 groups are already doing right now.
1 year ago
1 year ago Link To Comment
Bryan, if Facebook had a "dislike" button, a "non-partisan", "public interest" 501 group totally unaffiliated with the Perpetual Obama Campaign Machine would find a way to "negbomb"(tm) any site that disagreed with The Bringer of Light, the Democrats, Das Kapital, or Islam.

It is easy to set up BOLOs to find those sites too. A BOLO is nothing more than a keyword search that is the most common tool in datamining.
1 year ago
1 year ago Link To Comment
View All