Get PJ Media on your Apple

The PJ Tatler

by
Bryan Preston

Bio

June 27, 2013 - 3:45 pm
YouTube Preview Image

In this job I watch a lot of TV, I see a lot of ads, and many of them annoy me. Here’s one that annoys, irritates and baffles me.

It’s for one of the million travel sites, called Trivago. It searches hotel rooms.

Here’s the ad they’ve chosen to roll the site out with.

I get going for an unusual spokesmodel to help your product break through. Ad makers tend to go for animals, cute kids or beautiful women, but an unusual one like The Most Interesting Man In The World is very effective. Those ads are great. The actor who plays him, Jonathan Goldsmith, plays that role perfectly. You see those ads and you want to be that guy. Even the billboards are great. On the other hand, just learning the actor’s name dents the campaign’s mystique. The Most Interesting Man In The World is some guy named Jonathan? Eh.

Opinion on this Trivago guy is all over the place, from “sexy sexy sexy” to “unbelievably creepy” on the ad’s YouTube page. The guy has a good voice. But.

I just keep wondering, why’d they dress him up to look like he lost a bar fight last night and woke up this morning in a pool of his own spit, with his head under the barstool that someone used to knock him out? That’s what I don’t get. Maybe they’re going for the fun. “We Are Young” vibe, but, look, he’s not all that young.

And another thing. Trivago is a hotel room search site. What do you want in a hotel room? People want clean, comfortable rooms at a good price. So shouldn’t the guy who explains the hotel room search site look like he’s had a bath in the past month or so? Or that, at least, he’s traveled someplace interesting? He looks like he just stepped out of the room of conformists in 1984.

See a TV ad that annoys you? Send it to the Tatler and we’ll either bash it or mock you if it turns out that we like it.

Bryan Preston has been a leading conservative blogger and opinionator since founding his first blog in 2001. Bryan is a military veteran, worked for NASA, was a founding blogger and producer at Hot Air, was producer of the Laura Ingraham Show and, most recently before joining PJM, was Communications Director of the Republican Party of Texas.

Comments are closed.

All Comments   (7)
All Comments   (7)
Sort: Newest Oldest Top Rated
Annoying dude. Someone hit him with that barstool to shut him up. Annoying song too that "We are Young." Sexy? Perhaps he does pass for that in today's low, slum standards.
1 year ago
1 year ago Link To Comment
I've only fast-forwarded through this ad. I highly recommend this strategy, and urge everyone to get a DVR just to avoid watching it.
1 year ago
1 year ago Link To Comment
There's always the mute button and it's free.
1 year ago
1 year ago Link To Comment
But you still have to look at him...
1 year ago
1 year ago Link To Comment
Not necessarily. Commercials are a chance to rest the eyes, read little at a time from a magazine, check emails, etc. And if you miss when the show comes back on, that's not often a loss given the poor quality of programming these days.
1 year ago
1 year ago Link To Comment
What's wrong with shaving?
1 year ago
1 year ago Link To Comment
The sensa marching band ad:
http://www.youtube.com/watch?v=9wU4K6-MNUM

Oh and any ad with a baby in it, that isn't for a baby product. I especially hate talking baby ads.
1 year ago
1 year ago Link To Comment
View All

One Trackback to “Bad Ads: The Trivago Guy”