Crossroads GPS has released a new ad today, titled “Basketball.” It takes a soft but effective shot at the Obama economy.
GPS is supporting the ad with a $10 million buy in swing states, so this ad will get a lot of air time. While the closing call to “tell Obama to support the New American Majority agenda” strikes me as a weak note, the rest is quite good.
The woman in the center of the ad is the woman whom the Obama campaign wanted to reach with its “Life of Julia” cartoon. “The Life of Julia” promised essentially a spouse state for American women. The reality is that the very economic program that Obama has implemented has harmed millions of Julia’s and their coming-of-age kids. And they know it. The woman in the ad gives them reasons to reconsider their past support for Obama and try a different path with a clear conscience.
The ad is also negative without being personal or off-putting. Obama is even complemented for his soaring speaking ability, while his policies get blamed for the country’s woes. That tack works quite well, if you put yourself in the mind of a swing voter who wanted to believe that Obama is who he said he was four years ago. He said nice things and sounded like he meant them back then. But we see what four years of him have done to the country.
Nice country club ad.
Slightly off-topic but the thing that (maybe) creeps people out about the “Life of Julia” ad is that it assumes nothing changes and Obama is the god-king that rules for 64 years over the entirety of Julia’s life.
Anyone else noticed that?
Agree – I fired off this same complaint the first day the ad appeared. No one seemed to care.
‘Under Obama’ she’ll get turned out to pasture in the ‘community garden’, age 67. Yup, Prez-for-life. Unwittingly, his flacks have candidly exposed his ambitions, and that’s a good enough reason to vote them all out immediately, if not sooner.
“Soaring speaking abilty” means a big mouth. See Jesse Jackson and Al Sharpon, all bigmouth empty suits. All talk no action, unless you count shakedowns as actions then there are plenty of actions. Obama’s big talk 4 years ago resulted in nothing, all talk no action. Other people might call it bullcrap.
I see it as a big shakedown.