By now you’ve probably seen 1,000 ice bucket challenge videos auto-play on your Facebook newsfeed by now. Everyone is doing it — kids, pets, celebrities, politicians, you name it. Yesterday I heard my neighbor do it on our front porch, but as I heard him explain, they didn’t have a bucket, so he used a “very cold” can of Coke instead. I’ve seen a few outtake lists, where instead of people having a bucket of water poured over them, the person pouring instead had the entire bucket full of water dropped onto their heads — it was painful to watch, I can’t imagine how painful it was to experience. The challenge has some haters, namely people annoyed at how many of those taking the challenge aren’t donating, and are instead wasting water. This meme popped up in my newsfeed this morning:
To which I say: Lighten up. The ice bucket challenge has gone viral like no other charitable cause I’ve ever seen, and has netted millions of dollars for ALS charities, over $15 million at last count (compared with less than $50,000 during the same period last year). I have no dog in this argument: I haven’t done the ice bucket challenge personally (please don’t nominate me, I’m poor and really dislike cold water), but I really applaud those participating and donating.