HBO Green Lights Men & Capitalism
The new masculinity is all about the small business tech geek.
April 29, 2014 - 10:00 am
Warning: Not Safe for Work (profanity)
In his new HBO series Silicon Valley, Mike Judge turns his cutting sarcasm on the wunderkind of Silicon Valley, issuing awesome commentary on 21st century masculinity.
Thomas Middleditch portrays Richard Hendricks, a developer who creates a miracle algorithm with revolutionary file compression capabilities. He is the anti-Don Draper: a skinny, nervous twenty-something dressed in cargo pants and a hoodie; Hendricks is the lost member of the Big Bang Theory click. He lives with two other computer geeks in “the incubator,” a house owned by the overtly obnoxious yet humorous Erlich Bachmann (hysterically portrayed by T.J. Miller), whose app, Aviato, has turned him into one of the many tech venture capitalists in Palo Alto.
Hendricks turns down a 10 million dollar offer from his tech guru boss Gavin Belson, owner of the fictional Google-ripoff “Hooli,” who is anxious to purchase the miracle algorithm. Instead, Hendricks elects to accept eccentric investor Peter Gregory’s offer of $200,000 for 5% of his start-up company, Pied Piper. It’s the best argument for capitalism and small business being made on television today. In electing to start his own business instead of running with the cash, Hendricks inspires his fellow nerds and is forced into maturity. Within the first three episodes he transitions from panic attacks to developing a business plan and entering his first series of negotiations.
With his 1999 hit Office Space, Judge issued a powerful statement about the death of masculinity in the corporate world. With Silicon Valley, his declaration is refined into a statement about how the free market can be used to empower men — primarily nerdy white guys and the Asians who hang with them. In the first episode, Hendricks declares:
Look guys, for thousands of years, guys like us have gotten the sh*t kicked out of us. But now, for the first time, we are living in an era where we can be in charge and build empires. We could be the Vikings of our day.
Judge also takes sharp jabs at the men who propagate corporate culture. Hooli’s Gavin Belson is a “global”-minded laughable yuppie with a Messiah complex who is “committed to social justice” and keeps a “guru” around to remind him how wonderful and unique he is. “If we can make your audio and video files smaller, we can make cancer smaller,” he proclaims as he races to compete with Pied Piper’s formidable nerds.
It will be interesting to see how women are treated within the show. In episode 3, Bachmann (who wears a shirt that reads “I know H.T.M.L.: How To Meet Ladies”) orders up an exotic dancer as a “gift” to reward the Pied Piper crew. The guys retreat to the kitchen, anxious to avoid an awkward scene. The one guy who she manages to trap declares his love for her, and is later found hanging out at the dancer’s home… playing video games with her children.
The series is peppered with Judge’s raunchy humor, but unlike Family Guy it is relatively sparse and works to advance instead of interrupt the story. The Big Bang Theory may have ushered in the era of the nerd, but Silicon Valley is taking America’s love affair with geeky guys and masculinity to a newer, deeper, and much-needed level of respect.