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Kmart Takes Shaking Your Package to a Whole New Low This Christmas

Getting caught showing men tinkling their testicles in public isn't its biggest problem.

by
Rhonda Robinson

Bio

November 23, 2013 - 4:04 pm
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Who still shops at Kmart?

This advertisement is a pathetic cry for help. It’s even less effective than an 8 year old “acting out” to get his parents’ attention and then ending up with a time-out in the corner.

Kmart is the commercial version of that kid. Once the darling of the American family, it fell into obscurity after its bout with porn a couple of decades ago.

In the early 1990s, Kmart, through their Walden books stores, was one of the largest retailers of pornography in America. Kmart refused to take porn out of their bookstores. Walden then sued the American Family Association (AFA) for meddling in their backdoor profits. So AFA let the rest of us in on Kmart’s dirty little secret and called for a boycott.

It only took a few months for Kmart to feel the heat. By 1994, while Walmart and Target sales saw healthy gains, Kmart had suffered consistent and continuing profit decline and announced plans to close 110 stores.

This year a new boycott is being threatened after Kmart announced that its stores will remain open from 6 a.m. on Thanksgiving through Black Friday. The uproar is over the company’s apparent lack of concern for its employees’ ability to spend time with their families over the holidays.

Perverting Christmas by showing men tinkling their testicles in public is one thing, but perceived corporate greed is the unforgivable sin of our new Marxist economy.

H/T  Todd Starns

Rhonda Robinson writes on the social, political and parenting issues currently shaping the American family. She lives with her husband and teenage daughter in Middle Tennessee. www.amotherslife.me Follow on twitter @amotherslife

Comments are closed.

Top Rated Comments   
I agree. It's cute and whimsical. I'm not burning with lust after seeing the ad. Quite the opposite. It made me laugh. If someone wants to get their panties in a twist it should be over something that is overtly sexual. Bordering on the pornographic. This doesn't come close to anything like that.
52 weeks ago
52 weeks ago Link To Comment
I liked the ad. It's funny, imaginative, and different from the usual boring Christmas ads.

If anyone associates it with smut, it's because they have smut on their minds, not because of anything in the ad.
52 weeks ago
52 weeks ago Link To Comment
One of the primary goals of Marxism is to reduce a target population to the level of animal instinct. Anarchy ensues, or at least a great increase in criminal activity, followed by a justification for some form of totalitarianism - where the animals (human subjects - serfs - proles) are tamed by force - and thereby dependent on their Marxist masters.

1 year ago
1 year ago Link To Comment
All Comments   (37)
All Comments   (37)
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European TV……..30 years ago……. :p
51 weeks ago
51 weeks ago Link To Comment
Really ??? I thought this ad was hilarious !!! And I"m a 67 y.o. g'ma to ten !

Let's talk "Victoria Secret's 'Angels'"........hamburger ads/beer ads,etc !

Teased my husband/son/sons in law to replicate the ad...no takers so far :)

51 weeks ago
51 weeks ago Link To Comment
Victor Davis Hansen weighs in today on the coarsening of our culture - which I think would include shaking your testicles in public.

"Miley Cyrus’ sexual twerking at the MTV video awards earned her more millions by exposing her rather unimpressive anatomy. Both make the once vulgar Madonna seem like June Cleaver, but at least raise an existential question: how much lower can we go? Meanwhile hip-hop artist Kanye West is promoting his own new music video. He seems to be having sex with his girlfriend Kim Kardashian while riding a motorcycle... Once classical canons of artistic, literary, or musical expression were torn down, and once those classically trained rebels who ripped them apart have passed on, we are left with the ruins of trying to shock what is perhaps beyond being shocked. What more could Miley Cyrus do — wear two foam fingers? Could Mr. West mount his girlfriend, sing and dance while riding backwards?... The 20th-century rebels who knew what they did not like have been replaced by the anti-rebels who don’t know that there was ever something against which to rebel… The radically egalitarian ethos demands always the descent to the lowest common denominators of taste."

http://pjmedia.com/victordavishanson/a-culture-in-ruins/?singlepage=true

51 weeks ago
51 weeks ago Link To Comment
Fun has no bearing on The Constitution…….even in Medieval times only 10% were the cool ones,…..
51 weeks ago
51 weeks ago Link To Comment
Let me get this straight. You actually approve of the AFA having gone after Waldenbooks for selling "porn"?

I shop at KMart frequently because it's the most convenient store for where I live. I couldn't care less about their commercials. The one you show neither amuses nor offends me. But then, I think the Monty Python Mouse Organ sketch was funny, so I may be in the wrong demographic to appreciate your indignation.
51 weeks ago
51 weeks ago Link To Comment
Actually, as I understand it, Walden went after AFA with a lawsuit-- they fought back with a boycott. But that's been 20 years ago, and in my opinion, many of those that boycotted never went back. I never did. Just forgot about them. There were other stores and made a new routine.

51 weeks ago
51 weeks ago Link To Comment
It's an ad selling underwear. I think it's humorous. If you want to complain about sex in advertising, this is the wrong ad to use as an example. There are far better examples out there.
51 weeks ago
51 weeks ago Link To Comment
Na, it's not sex in advertising…just poor taste in my opinion.
51 weeks ago
51 weeks ago Link To Comment
Do you have any links supporting you assertion that Waldenbooks sold pornography? It's not something I ever remember seeing there.
52 weeks ago
52 weeks ago Link To Comment
This was 20 years ago. At the time, if I remember correctly they were selling Playboy and such just aisles away from children's books.
Here was the newsletter I dug up to refresh my memory. http://afajournal.org/1994/11-1294AFAJ.pdf

51 weeks ago
51 weeks ago Link To Comment
Playboy 20 yrs ago was pretty tame…..
51 weeks ago
51 weeks ago Link To Comment
I liked the ad. It's funny, imaginative, and different from the usual boring Christmas ads.

If anyone associates it with smut, it's because they have smut on their minds, not because of anything in the ad.
52 weeks ago
52 weeks ago Link To Comment
I agree. It's cute and whimsical. I'm not burning with lust after seeing the ad. Quite the opposite. It made me laugh. If someone wants to get their panties in a twist it should be over something that is overtly sexual. Bordering on the pornographic. This doesn't come close to anything like that.
52 weeks ago
52 weeks ago Link To Comment
There is a proper place for displays of human sexuality - the privacy of one's own home for example - or in the academic study of urology, gynecology, obstretics, etc.

I would consider this advertisement funny and entertaining if there were an assurance that children weren't watching, and with the Christmas angle removed. After all Jesus Christ didn't consider human sexuality as merely a form of entertainment, but, rather, as a way that God joins man to woman.

52 weeks ago
52 weeks ago Link To Comment
The ad hardly qualifies as a "display of human sexuality". You are entitled to your opinion, of course, but don't expect everyone to buy into it. I seriously doubt Jesus Christ would be offended by this ad, and suspect your disapproval simply belies a lack of humor on your part.
52 weeks ago
52 weeks ago Link To Comment
Modeling underwear while publicly shaking your testicles (which are sex organs the last time I checked) is a pretty good example of displayed human sexuality.

I believe you are projecting your own feelings onto Jesus Christ, so don't expect many people to buy into your theory about Him, especially since His references to human sexuality were exclusively a reiteration of the Old Testament defininition of marriage, and since you don't know me, I suspect you have little knowledge regarding my sense of humor, not to mention that of Jesus Christ.

52 weeks ago
52 weeks ago Link To Comment
How do you know anyone is "shaking their testicles"? That's something that the ad leaves to the imagination, and apparently, your imagination runs to the prurient.

No, I don't know you, and given your lack of humor I'm glad of that fact.
51 weeks ago
51 weeks ago Link To Comment
The implication is self-evident so the inference is logical rather than imaginative. I'd say your mind is tilted toward the prurient since no one else but you is using terms like "smut" and "prurient;" somehow those images must automatically arise deep within your mind, possibly due to sexual or psychological trauma in childhood. I'm not impressed, and will gladly agree to keep a safe distance from you.

51 weeks ago
51 weeks ago Link To Comment
Whats next? Twerking women selling exercise videos?
52 weeks ago
52 weeks ago Link To Comment
One does not have to concern herself with One's inferiors……..
51 weeks ago
51 weeks ago Link To Comment
There used to be many great brick-and-mortar bookstores like Walden Books. Now we have Amazon and other on-line retailers, who make browsing and buying much easier. I never looked for porn at Walden Books or Amazon, and have no idea whether that was/is a big money maker for either.

As for K-Mart, give me a break! First, the ad isn't pornographic and is not nearly as annoying as many TV ads. It's Christmasy and shows off a popular brand of men's boxers. Big deal. It's not like these guys are displaying their junk.

Likewise, many retailer sare going to be open on Thanksgiving this year. Those customers who don't want to shop on Turkey Day aren't being forced to do so, anymore than they are forced to get up at 5 AM to get the early bird Black Friday deals.

As for the K-Mart employees, like those in occupations (police, firefighters, nurses, convenience store clerks, etc.) that always have shifts going 24/7, they will plan their holiday celebrations around their jobs.

With a week less shopping time between Thanksgiving and Christmas, retailers have to do what they can to sell their wares in the Obama economy.

Taking about "corporate greed" is just parroting the Obama-ist, socialist, communist line. So long as profits come from voluntary purchases by customers who have a choice of products and vendors, they are moral and help our nation.
52 weeks ago
52 weeks ago Link To Comment
"First, the ad isn't pornographic and is not nearly as annoying as many TV ads."

I agree it's not porn, but can't think of many ads more annoying.
51 weeks ago
51 weeks ago Link To Comment
K-mart lost me as a customer when they hired Rosie O'Donnell, that vile anti-2nd amendment hypocrite. She employs armed guards, but no one else should be allowed to own guns. To hell with her and with K-mart.
52 weeks ago
52 weeks ago Link To Comment
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