Who still shops at Kmart?
This advertisement is a pathetic cry for help. It’s even less effective than an 8 year old “acting out” to get his parents’ attention and then ending up with a time-out in the corner.
Kmart is the commercial version of that kid. Once the darling of the American family, it fell into obscurity after its bout with porn a couple of decades ago.
In the early 1990s, Kmart, through their Walden books stores, was one of the largest retailers of pornography in America. Kmart refused to take porn out of their bookstores. Walden then sued the American Family Association (AFA) for meddling in their backdoor profits. So AFA let the rest of us in on Kmart’s dirty little secret and called for a boycott.
It only took a few months for Kmart to feel the heat. By 1994, while Walmart and Target sales saw healthy gains, Kmart had suffered consistent and continuing profit decline and announced plans to close 110 stores.
This year a new boycott is being threatened after Kmart announced that its stores will remain open from 6 a.m. on Thanksgiving through Black Friday. The uproar is over the company’s apparent lack of concern for its employees’ ability to spend time with their families over the holidays.
Perverting Christmas by showing men tinkling their testicles in public is one thing, but perceived corporate greed is the unforgivable sin of our new Marxist economy.