Another Smart Move by Microsoft
The company's games are coming to Apple's platform.
June 27, 2013 - 9:00 am
Yes, that’s two in two weeks. Here’s the latest:
Microsoft Corp will offer its console and computer games for Apple Inc’s iPhone and other smartphone platforms this fiscal year, through a tie-up with Japanese smartphone game maker Klab Inc, the Nikkei said on Monday.
Through a licensing deal, Klab will bring Microsoft’s Xbox and Windows-based computer games to the iPhone and smartphones using Google Inc’s Android operating system, according to the Nikkei.
As I’ve strangely felt the need to remind them over the last few months, Microsoft is a software company. And with iOS and Android there are hundreds of millions, maybe more than a billion, of software platforms bereft of Microsoft software. Which, for a software company, seems… odd.
I suppose the problem is, Microsoft came to dominance in the ’90s as a platform company. But in mobile, they don’t own any platforms. OK, technically with Windows Phone and Surface RT they own two mobile platforms — the problem is that consumers don’t own them. They seemed to think they could buy their way into platform dominance in mobile, but a confused effort has prevented that from happening. Also, with Apple owning most of the profits and Android owning most of the low end, there just isn’t much room for a Microsoft platform.
But selling software, starting with Age of Empires?
Microsoft is great at that, and they’ll be a welcome new developer to both platforms.
POSSIBLY RELATED: Barnes & Noble is getting out of the business of making their own Nook tablets, as a way to stem their losses. I know very happy Nook owners, just not many Nook owners. They’ll license the platform to third-party OEMs.