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In Today’s America, the ‘Evolved’ Man Is the Metrosexual

Is Samsung's new TV commercial an example of misandry?

by
Helen Smith

Bio

May 24, 2013 - 12:00 pm
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Samsung says men are idiots

Over at MSN, in the “Men’s Department,” an article cutely has a caption asking if a commercial portraying men as dirty, unkept imbeciles is sexist:

Television maker Samsung is taking heat over a new commercial portraying men as dirty, unkempt, flatulent couch potatoes.

In the new ad for Samsung Smart TV’s Evolution Kit called “Evolutionary Husband?” posted May 14 on YouTube, a woman daydreams about plugging in the Evolution Kit into her man, who then becomes an “evolved,” multitasking marvel – caring for the baby while simultaneously making breakfast, painting, decorating a cake and watering a plant.

Her daydream is brought to an abrupt closure by a loud emission of flatulence from said husband — who remains the same dirty, zombie-like caveman who appears to have not left the couch in several days.

“Samsung TV is an Evolutionary TV,” says the message on the ad.

The man in the commercial is acting like a woman; that is how one becomes “evolved” in our screwed-up society. The only man worth dealing with is a metro-sexual. It’s no wonder men no longer want to get married as often.

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Top Rated Comments   
Samsung is simply piling on the bandwagon with this crap. Put a black guy on that couch, and see how far THAT ad goes.
This is nothing but the relentless, unabated, assault on white American men.
These attacks are like insect bites from infected bugs: Enough of them can bring down an elephant, or kill a tree that has survived centuries. A covert and militant muslim club can destroy a country.
And the sad news is; They are succeeding beyond their wildest dreams.
They have infiltrated every aspect of American life, with the sole intention of poisoning it, and contaminating it's scope and purpose.
They are being welcomed and facilitated by Our very government and legislators.
THEY can infiltrate Our clubs & organizations to force Us to accommodate THEM; But, try infiltrating their clubs & organizations to force them to accept Our values.
IT IS ONLY WORKING ONE WAY; TO OUR DETRIMENT AND DESTRUCTION.
How much more insane does this have to get before We say enough; We will not take it any more?
1 year ago
1 year ago Link To Comment
Of course you are going to see ads like this. It's metosexuals and homosexuals who run the advertising agencies. If women ran things every guy would be John Galt and Rhett Butler and Sergeant First Class William James
1 year ago
1 year ago Link To Comment
MSN has just discovered this? White men are denigrated in advertising all the time. All. The. Time. And they have been for years. Who is the idiot, the bumbler, the slovenly misfit, the man-child, the incompetent, the clueless boob? Who can't do a budget, dress himself, treat his wife with respect, or make a single rational decision? The white guy in the ad, of course. Without exception. There is NO other demographic permitted to be the butt of the joke.

It's the worst kind of liberal racism and sexism. It's completely pervasive. And it makes me mad as hell.
1 year ago
1 year ago Link To Comment
All Comments   (54)
All Comments   (54)
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Let's please not turn into the whiners here. It's an ad. I just don't know how to get my moral outrage fired up over it, and I don't see what would be accomplished if I did.
1 year ago
1 year ago Link To Comment
Consider the flat-top/notebook computer promo "narrative" featuring BLACK YUPPIE mother advising her yuppster daughter, "DON'T STRESS!" as she saves the young black yup the "embarrassment " by serving her black boyfriend VEGETARIAN the "ad hoc" meatless crock she scoffs-up "in the nick of time and serves: The young "metro" moons, "this is delicious!"; the mother & daughter swoon their "delight";...a brief cut to the FATHER of the family depicts the MAN scowling and glaring at his plate, "what is this s--t?"... Indeed the MSM "metros; the entertainers (Lettermetromen);
and our over-evolved President surrounding himself with the likes of Valerie Jarret;Lerner; Sibeillous; the Wo-heads of HS and the Secret Service; the emasculation of our military forces with homosexuals and (many)Y-gene feministas. Now BOY SCOUTS of AMERICA "going gay"~ Be Prepared Indeed!...
1 year ago
1 year ago Link To Comment
This didn't start with feminism. It's actually left over from chivalry; out of place today. Basically, it is considered OK to put down men as men, but not women as women. Girls beating up, or outsmarting, boys, is considered funny. (Everybody shudders now when Punch hits Judy, but the reverse is fine.)

The old sitcoms (with a few exceptions such as Leave it to Beaver) going back to Life of Riley had the man as another child, but they were made entirely by men. Similarly, the childrens' series the Bernstain Bears treats Papa as another child, yet having read Stan Bernstain's history, I am convinced it was not intentional - he just loved his wife.

Misplaced chivalry is the (male) handmaiden of misandrism.
1 year ago
1 year ago Link To Comment
"the man-child, the incompetent, the clueless boob?"
===
Actually obama is making a decent run for that honor. Of course, he is half-white.
1 year ago
1 year ago Link To Comment
CHECKMATE!
1 year ago
1 year ago Link To Comment
"[D]irty, unkept imbeciles" IS "acting like a woman". Eating while glued to the TV is stereotypical female behavior.
1 year ago
1 year ago Link To Comment
What's interesting also is the assumption that while men are imperfect and must be remade, women are perfect as they are. Sorry, but no one is perfect.

This also calls to mind "The Manipulated Man" by Esther Vilar. In it she states that what women want is a servant/lover to earn them a living and that romance and all that is merely a trap to sucker a man (servant) in. Very interesting book if not 100% accurate. However, this commercial suits that meme perfectly.
1 year ago
1 year ago Link To Comment
Women want a real man to romance her but then they want him to dominate him once the relationship is established. If he allows her to dominate him she will lose respect and look for someone else, typically. It seems to be a dirty trick in women's programming: they want a man they can look up to, but they try to control him and when they do they no longer look up to him.
1 year ago
1 year ago Link To Comment
yeah, all the 'woman' has to do is look disgusted and plug something into the side of the couch. She's allright; it is the man who needs to change. Start that commercial from the man's point of view and what do you come up with?
1 year ago
1 year ago Link To Comment
This commercial had to be concepted and produced by women. The concept of the weakl, bumbling and just plain moronic man has been part of TV advertising for many years. Women dominate the fields of advertising and public relations, and they've ridiculed us for a long time. Try making a commercial making fun of women and you will never get to air it.
1 year ago
1 year ago Link To Comment
Not to defend Madison Avenue or Hollywood, but women are the buyers or the deciders in the buy of most household products. Women eat this 'men are boobs" stuff up, and this ad plays to their worst prejudices. So that is one of the reasons why this kind of ad is so popular. That said of course, the ad world and Hollywood are dominated by leftists who have pushed this crap for decades.

The larger issue I think though is that very few, like Dr Helen, are calling out women for their destructive attitudes. Very few women get how all this feminist crap alienates the men in their lives and pushes them away emotionally.

All these women ask why men shine them on so much without ever asking how did that happen, and who was responsible in the first place?

There is an old saying that goes some thing like " Men know very little about women, but women know absolutely nothing about men".

I am an architect who has designed homes for couples for decades. The process of designing a home I go through with a husband and wife often exposes many intimate troubles of their relationship that are kept hidden from the world. Sadly, I have to say from my experience, with a few exceptions, that there are few good marriages out there. It seems at times that many women have an instinctual predisposition against genuinely caring about their husbands. Too often, in my discussions, the wife comes off as viewing the husbands as only a paycheck to be played and manipulated.

Unfortunately, from my experience, I think the problem of what KentN calls the " Ken Doll Syndrone" is very widespread and deep seeded in our culture and society.
1 year ago
1 year ago Link To Comment
The wise man does not allow the female to spend the household's money.
1 year ago
1 year ago Link To Comment
I don't think this guy is evolved so much as a complete robot. There is nothing remotely human about him - he is going through the motions of sensitivity and feminine roles while staring straight ahead with nothing but a vague grin on his face. He's a vibrator with housework attachments.
Something I recall thinking, and should have sent to Dr. Helen when she was soliciting input for her recent book, was what I call the Ken Doll Syndrome. Someone noted in a sloven hangover-like film review that all the women stood around like mothers tapping their foot and practicing harsh discipline of their idiot man-children. I don't think that's the core of the issue. Is it possible the immaturity isn't one-sided? Is it women who grew up thinking that adult women were like Barbie and ran the world and did everything also the same women who became so used to the Ken doll in their other hand saying "Yes Mam" and doing and being whatever popped into their head - aren't they the same ones very disappointed that real men aren't like that? Isn't it incredibly childish to think that a man's world revolves around a woman just because a dolls world revolved around a little girl's childish narcissism, especially when that man maybe didn't know you existed a couple years ago?
I have an ex-girlfriend who insisted (and still does) that my life should be God first, her second, myself third. Interestingly, a leader at my church recently said (knowing nothing of this situation) that it's God first, you second, wife third, because you don't want anything between you and God. That makes sense also in light of what was said by many speakers at one of the last Reagan/Thatcher meetings, where the theme was that Britian and the US shared the view that authority went from God to Man, and then to the state, whereas in continental Europe, it went from God to the state, and the citizens got the scraps. It was unspoken, but it also means that the state sees itself as a substitute for God, and often tries actively to displace Him, as in Cold War Eastern Europe and many Socialist European states. At any rate, it's pure narcissism to wish to be worshiped, and doubly so when women are emotionally the maturity of six year olds.
1 year ago
1 year ago Link To Comment
"Is it possible the immaturity isn't one-sided?"

It is my experience that women are also often immature, but it isn't as obvious. It is my opinion that women's immaturity is a closer match for our modern lifestyle then men's immaturity.
1 year ago
1 year ago Link To Comment
P.S. - sorry for the pre-coffee grammar of my post above. Also, isn't Lerner from the IRS and her election commission role before that... isn't she basically Dana Carvey's Church Lady SNL character, except from the Little Red Church?
Honestly, once a woman hits fifty and still exhibits childish narcissistic qualities, getting maturity out of them is like being a vampire trapped in a turnip truck.
1 year ago
1 year ago Link To Comment
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