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by
Rhonda Robinson

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May 21, 2013 - 11:00 am

The 40th American Music Awards - Show

From HuffPo:

The “Beauty and the Beat” singer was accepting the Milestone Award when the crowd seemed to erupt in boos. Looking a bit confused, Bieber went on to assert that he thinks only the “craft” and his music should be considered, arguing that “none of the other bull” mattered. While it’s unclear what Bieber was referencing, he has had a number of bad public relations moments as of late, having lost his temper with the paparazzi in London and being caught smoking marijuana.

“This is not a gimmick,” Bieber said. “I’m an artist and I should be taken seriously.”

He may be an “artist” but if he wants to be taken seriously, he’s got some growing up to do.

In the absence of large banners that read “Bieber can’t sing” there is only one logical conclusion as to why the crowd booed. He betrayed his “Beliebers” by violating his brand and their trust.

What the wonder-boy of marketing apparently doesn’t get, is that his most avid fans are children — young enough to buy his dolls. He’s done an excellent job of branding himself as a clean-cut, all-American boy and enjoyed the parental stamp of approval. Who, I might add, are the actual consumers of the vast array of toys and products bearing his image, all of which propel his “craft.”

The “other bull” as he so eloquently put it, is not just bad press.

Sorry Justin, but your music is not so wonderful that parents of your young fans will take them by the hand and follow a tatted-up pot-head down the Britney Spears path of destruction.

Rhonda Robinson writes on the social, political and parenting issues currently shaping the American family. She lives with her husband and teenage daughter in Middle Tennessee. www.amotherslife.me Follow on twitter @amotherslife

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All Comments   (5)
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"...clean cut, all american..."

i think he's canadian. they can keep him
47 weeks ago
47 weeks ago Link To Comment
I don't think Canada wants him back. They might take back his monkey, though, once Gemany is through with it.
47 weeks ago
47 weeks ago Link To Comment
This Bieber "artiste" is probably the most cash-producing piece of trash in entertainment history.
47 weeks ago
47 weeks ago Link To Comment
Bieber is an "artist" only in the same sense that the folks who produced all those portraits of Elvis on black velvet and dogs playing poker are, in fact I'd probably rate the folks who did the dogs playing poker a leg up on him as "artists". He's a perfect example of style over substance. I suspect many of his early fans are now among the burgeoning mob of brain dead bimbettes idolizing the curly headed,and oh so cute, Boston Marathon bomber
47 weeks ago
47 weeks ago Link To Comment
He's just following in the footsteps of the child-performers before him. Aside from the occasional Shirley Temple, few ended up well.
47 weeks ago
47 weeks ago Link To Comment
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