How Disney Culture Values Excellence
Few corporations have maintained such high standards as Disney.
May 17, 2013 - 2:00 pm
We live in an era of disposable pop culture. All around us we see vapid reality series, uninspired (and uninspiring) music, movies that are little more than retreads of other bad ideas, and starlets who are famous merely for being famous. Of course, this stuff is not necessarily bad in and of itself — in fact, mindless pop culture can make for some great “guilty pleasure” moments.
The truth is, when any form of entertainment achieves excellence, we notice. Television programs like Mad Men and Friday Night Lights, music by artists such as Mumford & Sons and Zac Brown Band, and films like Lincoln and Les Miserables attract attention because they raise the bar in their genre.
The idea of excellence as something for which to strive goes back to the Bible. Jewish and Christian believers alike are aware of the admonishments in Scripture to give our all. In the book of Ecclesiastes, King Solomon advises:
Whatever your hand finds to do, do it with all your might, for in the realm of the dead, where you are going, there is neither working nor planning nor knowledge nor wisdom.
Ecclesiastes 9:10 (NIV)
And the Apostle Paul encourages the believers in Colosse:
And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.
Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.
Walt Disney felt the pull to achieve excellence, in part because his name was on every product the studio created. He once said, “Anything that has a Disney name to it is something we feel responsible for.” He instilled the value of excellence in his staff as well — he once hailed his staff as “the ones who insist on doing something better and better.” A sign on a construction wall from my last trip to Walt Disney World expresses this value.
Over the course of the next couple of pages, we’re going to take a look at how this value of excellence shows up throughout Disney culture.