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PJM Lifestyle

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Dave Swindle

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June 3, 2012 - 7:00 am

From “3 Ways To Get Better Customer Service Using Social Media” by Susannah Breslin at Forbes:

In your email, say who you are, explain exactly what happened, and attempt to be succinct. Make it clear that you will not be doing business with them if this is where things are left. I wanted to do business with this store because it was the easiest choice, so I was trying to get a win-win solution: I get the customer service I want so I can buy the product I want, and they get my money.

I’m pretty adept at figuring out what people’s emails are. This is because I’m also a journalist, and I have to do that on occasion. Can’t find the CEO’s email? Identify the email format company for others at the company. Is it firstname.lastname@companyname.com or firstinitiallastname@companynameinc.com? Identify the email template and the CEO’s name, and you can probably figure out what his or her email is. After you think you have it, run it through Google and see if you get a hit.

Why would you email the CEO if you don’t expect a response? Because you’re going to use this email to get what you want.

But really start from the beginning and read the entire post. It’s another example of why Susannah Breslin — a woman undergoing chemo therapy for breast cancer and still churning out fun, inspiring career and life advice every week — should be on your “Read Everything They Write” list.

David Swindle is the associate editor of PJ Media. He writes and edits articles and blog posts on politics, news, culture, religion, and entertainment. He edits the PJ Lifestyle section and the PJ columnists. Contact him at DaveSwindlePJM @ Gmail.com and follow him on Twitter @DaveSwindle. He has worked full-time as a writer, editor, blogger, and New Media troublemaker since 2009, at PJ Media since 2011. He graduated with a degree in English (creative writing emphasis) and political science from Ball State University in 2006. Previously he's also worked as a freelance writer for The Indianapolis Star and the film critic for WTHR.com. He lives in Los Angeles with his wife and their Siberian Husky puppy Maura.
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