How to Find a CEO’s Email So You Can Complain About Shameful Customer Service
From “3 Ways To Get Better Customer Service Using Social Media” by Susannah Breslin at Forbes:
In your email, say who you are, explain exactly what happened, and attempt to be succinct. Make it clear that you will not be doing business with them if this is where things are left. I wanted to do business with this store because it was the easiest choice, so I was trying to get a win-win solution: I get the customer service I want so I can buy the product I want, and they get my money.
I’m pretty adept at figuring out what people’s emails are. This is because I’m also a journalist, and I have to do that on occasion. Can’t find the CEO’s email? Identify the email format company for others at the company. Is it firstname.lastname@companyname.com or firstinitiallastname@companynameinc.com? Identify the email template and the CEO’s name, and you can probably figure out what his or her email is. After you think you have it, run it through Google and see if you get a hit.
Why would you email the CEO if you don’t expect a response? Because you’re going to use this email to get what you want.
But really start from the beginning and read the entire post. It’s another example of why Susannah Breslin — a woman undergoing chemo therapy for breast cancer and still churning out fun, inspiring career and life advice every week — should be on your “Read Everything They Write” list.
Having multiple recent experiences in this area, I should add:
1. Written letters to CEOs seem to carry much more weight than emails.
2. Spend a few minutes trying to see if the CEO is on Twitter. If so that is almost like having a silver bullet. CEOs who are also on twitter seem to ‘get it’ and in general are very responsive.
Is that Miss Breslin’s photo at the bottom ? I believe you’re a MASS EFFECT player, Mr. Swindle, and she looks just like Jack. Has much of the same ferocity, too, it seems.
http://images3.wikia.nocookie.net/__cb20100411062038/masseffect/images/thumb/4/45/Subject_Zero_Character_Box.png/270px-Subject_Zero_Character_Box.png
I added her name to it to clarify. Yep that’s her after the chemo starting taking its toll. And yes, she has some ferocity. One of her writing’s most endearing qualities.
David, how many times do I have to tell you? This is NOT the kind of information we want published on PJMedia.:)
Sorry Roger. Don’t mean to clog up you inbox more!
I found that posting a long message on a newsgroup, regarding my ’09 Altima, and then sending it to the Regional VP (in this case, the North American Operations Center in Texas, for a major car manufacturer) finally got his attention after three previous letters got form-letter responses.
Some companies are responsive; many are just arrogant.
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