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by
Ronnie Schreiber

Bio

December 2, 2011 - 12:23 pm

Virgil Exner Sr has been treated somewhat unfairly by history. Yes, some of the designs that he rendered himself or that he oversaw as head of Chrysler styling make the nickname “Virgil Excess” seem appropriate. His best work, though, influenced other designers and had a purity of line and a design cohesion that his contemporary designers at GM and Ford rarely matched. Though Exner had been in charge of Chrysler styling for a while, it was the 1957 “Forward Look” Chrysler, Dodge, Plymouth and DeSoto cars that were the first production cars to bear his full personal stamp. Based heavily on the Flite Sweep concepts of 1955, the ’57 Mopars created a firestorm within the auto industry, and put Chrysler at the head of the Detroit pack styling wise, briefly taking the lead from GM.

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When he’s not busy doing custom machine embroidery at Autothreads Ronnie Schreiber edits Cars In Depth and contributes to The Truth About Cars and Left Lane News

Ronnie Schreiber opines about cars at Cars In Depth and other automotive web sites.
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