I used to stop by my local fair-trade/GMO-free/vegan/etc. coffee house since it was on the way to work. One day a barista in a Che shirt asked if I also wanted to buy an organic bran muffin or a gluten-free scone.
“You’re wearing a Che shirt and you’re trying to upsell me?” I said with a smile to the budding capitalist. He never noticed the irony.
—Jon Gabriel of Ricochet, in the comment section of a post titled, “Conflict-Free Hummus and the Politicization of Everything.”