You know a government idea is bad when even Reuters raises an eyebrow: “Desperate Postal Service tries to find its ‘cool’ factor:”
The U.S. Postal Service, desperate and almost broke, is looking to the wallets of younger Americans for some relief.
The federal government’s mail transport and delivery agency this week said it will roll out a line of apparel and accessories it plans to sell in department and specialty stores.
The “Rain Heat & Snow” brand of clothing, named after the Postal Service’s motto trumpeting its carriers’ determination to overcome whatever Mother Nature can throw at them, would put USPS in the “cutting edge of functional fashion,” it said.
“The idea is to blend in with the younger audiences as well as the more educated consumer,” said Roy Betts, a spokesman for the Postal Service.
You know what fashion item all the kids think are cool? Superhero capes. Why not give them a try, USPS? You wouldn’t be the first government agency to distribute them…