Ed Driscoll

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The Love that Dare Not Whinny Its Name

September 22, 2011 - 11:00 am - by Ed Driscoll

What a difference three and a half years makes. In 2008, Sarah Silverman went to bat for the Unicorn Rider.

Today, she’s merely settling for the unicorn:

YouTube Preview Image

Found via James Lileks, who responds to a survey being proffered by the makers of the above video:

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Generally associate Sarah Silverman with jokes about urine or menstruation. Other than that, she’s cute. Also, the ad tries very hard to be one of those clever, insincere internet things people don’t really like, but feel obligated to know about in case someone makes a parody or a remix. What’s more, the ad should not last longer than the gum’s flavor, but that would mean ads of less than five seconds in duration. Although that would be okay.

And man, is that a lot of work — both for the ad makers, and those of us forced to watch it, and then make strained political analogies in order to justify linking to it — to sell a pack of frickin’ gum, or what??

Filed under: Bobos In Paradise, Hollywood, Interrupted, Muggeridge's Law, The Making of the President, The Substance of Style

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9 Comments, 9 Threads

  1. 1. SgtHulka

    Where’s Don Draper when we need him?

    A nation turns it’s lonely advertising eyes…..

    September 22, 2011 - 11:29 am   Link to this Comment
  2. 2. Ragspierre

    I have long predicted the rise of the Omnisexual Movement.

    This is a disturbing opening salvo…

    September 22, 2011 - 12:39 pm   Link to this Comment
  3. 3. Cuty Pie

    Which one was Sarah?

    September 22, 2011 - 12:42 pm   Link to this Comment
  4. 4. John

    Six months from now the unicorn’s on Jimmy Kimmel Live joking with the host about their shared ex-girlfriend.

    September 22, 2011 - 12:52 pm   Link to this Comment
  5. 5. Preston

    Sarah shouldmhave kicked the stuffing out of the cheating Unicorn

    September 22, 2011 - 12:53 pm   Link to this Comment
  6. 6. andycanuck

    Mr Ed was unavailable for comment.

    September 22, 2011 - 2:43 pm   Link to this Comment
  7. 7. TubbyHubby

    Ok, that’s it! I have never said this before, because I am basically too much a wimp. But, I want my four minutes back!

    September 22, 2011 - 6:46 pm   Link to this Comment
  8. 8. Brian J.

    The musical licensing alone must have cost in the middle six figures or more.

    I cannot expect that spot would move that much gum. Seriously.

    September 23, 2011 - 12:16 pm   Link to this Comment
  9. 9. Sayan Neviot

    Clearly the unicorn is an executive at Viacom, and horn jobs are the only chance she has of getting invited to participate in the upcoming, and highly anticipated, Abe Vigoda Roast on Comedy Central.

    September 24, 2011 - 10:11 am   Link to this Comment