Media Bias Primer 101: Duck Dynasty Season Premiere Edition

When it comes to bias from the MSM, it isn’t always what is said but often what isn’t. For example, look at these headlines regarding this past Wednesday’s season premiere of the show:


TV Line: Ratings: Duck Dynasty Premiere Down Sharply

Huffington Post: ‘Duck Dynasty’ Ratings Are Down Dramatically From Last Season

Talking Points Memo: Ratings Plummet For ‘Duck Dynasty’ Season Premiere After Star’s Gay-Bashing Interview

All, of course, mention the Phil Robertson interview to imply that there was a definite cause and effect in play.

It is true, the numbers were down sharply from last season’s premiere. Here is one tiny fact that none mentioned: last season’s Duck Dynasty premiere was the highest rated nonfiction series broadcast in cable history.

Oh, one other little salient point not noted in any of the three (there were more articles/posts I could have added but I felt three examples would suffice) is that the Duck Dynasty premiere easily won the ratings battle that night.

The way the lefties set this up was clear: if Duck Dynasty didn’t break it’s own record and have the best night in cable ever, Phil’s interview ruined the show. This is easy to do if no other context than last year’s number was provided.

While it may have been a big percentage drop, are they really in trouble with an 8.5 million viewers premiere? Here is more context: the much anticipated final season premiere of Breaking Bad drew 5.9 million.

The Robertsons are fine.


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