Ladies and gentlemen... Ron Artest!

By Roger L. Simon Mar 23, 2011 4:28 PM ET

Kobe set up the 139-137 triple overtime Laker victory over the Suns, in which Bryant scored 42 points, “on purpose” to promote Ron-Ron’s album.

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Roger L. Simon is an Academy Award-nominated screenwriter, award-winning novelist and blogger, and the co-founder of PJ Media. His book, Turning Right at Hollywood and Vine: The Perils of Coming Out Conservative in Tinseltown, was re-released in an updated edition in 2011.