The New Morality Makes Animals of Us All


First exhibited at the prestigious Paris Salon in 1765, Jean-Baptiste Greuze's "A Girl With a Dead Canary" was designed to evoke much the same emotion as PETA member Sarah Segal's proposed memorial to chickens who were killed in a truck accident last month in Georgia. It seems like a tacky comparison that may even be read as an insult to a well-done and even pretty (if bizarre) work of 18th century art, but the bottom line is that both pieces were created for the same purpose: To tug at viewers' heartstrings while affirming the moral superiority of a particular cultural class.

According to British historian Simon Schama, ill-fated French King Louis XVI introduced the "cult of nature" to the throne, "replacing couches and courtisans with [the] tenderness and simplicity" of Marie Antoinette's toy farm and the well-crafted embrace of wildlife in art. "Tears were especially prized as evidence of feeling," Schama explains, noting that, "people wept when they saw" Greuze's painting. "Feelings ...the shallow kind were embraced by the fashionable elite." It was the attempt of a king and class to portray themselves as perfect, superior human beings.

So it goes with the Roadkill Memorial, albeit in a much more blatantly political format. A tombstone designed to dwarf roadside memorials to mere human victims of vehicular death, the proposed memorial is intended to remind all drivers to approach all of their animal relations with reverence:

Cascada said the tombstone’s visibility would make drivers’ more wary of people and chickens alike, thereby helping to avoid unnecessary accidents and preserve the lives of chickens in transport. ...But Cascada acknowledged the reality of the chickens’ final destination, making the “Go Vegan” phrase a key takeaway.

“The more people who go vegan, the fewer chickens are in this situation to begin with,” she said.

Simply stating that "meat is murder" isn't enough anymore. For PETA, the time for mere sloganeering is over. Humans are animals, don't you get it? You're all slabs of meat now, and some are much more important than others.