GLOBAL YAWNING:

Saying you’re not for the environment right now is like saying you’re not for education, children, world peace, Africa or a cure for cancer. These days you would have to be a fool or a lobbyist to dismiss global warming and natural resource issues.

But is it possible that all this marketing is cheapening the cause?

Must every hotel, restaurant, shampoo, detergent and beverage that is environmentally responsible talk so much about it? Yuban “sustainable development” coffee. Paul Mitchell “protecting our planet for generations to come.” Levi’s Eco jeans.

How much green-standing can we stand? It’s enough hot air to melt Antarctica.

In no time, an inconvenient truth has become an obnoxious one.

But from what I can see, there’s as much selling as thinking going on. . . . And cynical as this sounds, how does Vanity Fair, with its May “Green Issue,” reconcile its high-minded battle cry with all those pages selling cars, bottled water, watches, perfumes and clothes?

The “Feiler Faster principle” works for the environment, too. Climate change talk is already becoming tedious, though that’s in no small part due to the relentless tediousness of those promoting the issue. Those who would preach self-restraint should practice it.