June 18, 2009

MORE THOUGHTS ON those dumb Brinks home security commercials.

I understand the commercial rationale behind these ads. They seem to be directed at women who are concerned about being victimized but who don’t like guns and aren’t willing to take other serious measures to protect themselves. They want to feel safe, but either the mere feeling of safety is enough for them or they don’t understand that alarms by themselves do little to protect them. And because most such customers will not be victimized they may conclude that their alarms are worthwhile.

One of the reasons why there are few criminal break-ins of occupied homes in the USA is that many Americans do have real security systems, particularly firearms. If you prefer not to own firearms, which may be a perfectly reasonable choice for you, you still benefit from the likelihood, which most criminals probably understand, that some of your neighbors are armed.

Related thoughts here.

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