November 30, 2004
ADVICE TO OLD MEDIA:
Too many people in newspapers speak as if there is going to be a straight migration from newspaper to its websites, albeit with traumatic commercial consequences. Ideally, they think, we will all be sitting on trains with digital versions of newspapers broadcast wirelessly to digital paper (think Minority Report/ Harry Potter). They have built their websites – often as fortresses, cut off from the rest of the net – accordingly.
This, methinks, is optimistic – and that’s putting it politely.