PRIVACY: Facebook and Big Pharma exploited disease awareness’ for personalized marketing. “Facebook’s ad targeting allows drug companies to zero-in on likely patients by aiming not for their conditions but for Facebook-defined interests that are adjacent to their illnesses, according to a report by The Markup. The site used a custom web browser to analyze what ads Facebook served to 1,200 people and why, and it found that Big Pharma frequently used illness ‘awareness’ as a proxy for more sensitive health information.”