February 13, 2020

21ST CENTURY POLITICKING: Michael Bloomberg’s Campaign Suddenly Drops Memes Everywhere.

The Bloomberg campaign is working with Meme 2020, a new company formed by some of the people behind extremely influential accounts.

Mick Purzycki is the lead strategist of the Meme 2020 project. He is also the chief executive of Jerry Media, a media and marketing company that is a powerful force in the influencer economy. The company’s portfolio includes some of the most notable meme accounts on Instagram. Jerry Media was at the center of controversy last year after a debate around proper crediting in meme culture.

In January, Mr. Purzycki tapped a number of large influencers who he had formed relationships with through his association with Jerry Media. (Elliot Tebele, the founder of Jerry Media, has no involvement in the project.)

The campaign, which launched this week, has already placed sponsored posts on Instagram accounts including @GrapeJuiceBoys, a meme page with more than 2.7 million followers; Jerry Media’s own most popular account, with more than 13.3 million followers; and @Tank.Sinatra, a member with more than 2.3 million followers.

The accounts all posted Bloomberg campaign ads in the form of fake direct messages from the candidate.

The first real test of Bloomberg’s latest high-tech startup firm — his campaign — is on Super Tuesday, March 3. I’m very curious to see if he can buy his way to the nomination via TV and social media, rather than traditional campaigning.

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