August 12, 2019

ROGER SIMON: Why, After 12 Books, I’m Self-Publishing The GOAT.

Why am I self-publishing? Aside from the obvious publishing world bias against anyone to the right of Trotsky (this is particularly true for fiction; there are several good conservative venues for non-fiction), I have real reasons for having decided, after all these years and books, to self-publish. And not just because it’s clearly the wave of the future.

I believe in free markets and self-publishing is entrepreneurial. You get a greater hand in your own creative destiny, even if it’s more of a gamble.

The author foregoes a publisher’s advance for a significantly larger piece of the revenue pie and control of production, pricing, and marketing. Of course, that means paying for everything yourself from the cover design to formatting to ads.

Speaking of which, I recall asking (begging) publishers for ads on more than one occasion and being told: “Ads don’t sell books.” When I replied, “But what about using my [in those cases stellar] reviews?” I was informed, “Reviews don’t sell books.” Then I queried, “What sells books?” Silence.

Enough of that. I’ll make that call for myself from now on, thank you.

Surprisingly, and more importantly, self-publishing tends to make the book itself better — at least it did for me. How’s that? Don’t publishers have editors? Yes, and often good ones, but they don’t, in the end, hold a candle to the “beta readers” you assemble when self-publishing. (“Beta readers” are as they sound — people who read and comment on early versions.)

As Glenn likes to say — well, this is the 21st century you know. Roger was a pioneer blogger and Internet videomaker; it makes sense that he’d eventually carry that DIY attitude to longer form mediums as well. Read the whole thing, then check out The GOAT at Amazon.

(Bumped.)

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