January 2, 2019

UNEXPECTEDLY: Facebook still hasn’t launched a big privacy feature that Mark Zuckerberg promised more than seven months ago. “It’s taking longer than we initially had thought.”

The product, called “Clear History,” got a lot of attention. Not only is browsing data important — Facebook uses it to target people with advertising — but CEO Mark Zuckerberg announced Clear History himself during Facebook’s annual developer conference. Clear History was an olive branch meant to show everyone how serious Facebook is about privacy. […]

As it turns out, clearing your browser history was harder to implement than Facebook expected. It’s been more than seven months since Zuckerberg’s announcement and Facebook hasn’t mentioned Clear History since.

Tech blogger John Gruber adds, “I don’t think it was hard, per se, but that the entire announcement was bullshit intended to distract people from the biggest privacy scandal in company history — and Facebook is a company riddled with privacy scandals.”

Zuckerberg’s Everything is great! New Year’s message reads like a smokescreen covering a smokescreen.

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