WHAT ON EARTH WAS UPS THINKING? “‘If your child addresses a letter to the North Pole,’ The UPS Store tweeted out last Sunday, ‘you can leave it with us. We do shredding.’ The tweet, which has now been deleted, was probably meant to be humorous — a nod to what we parents know about Santa Claus but our wide-eyed, hopeful little ones do not — but it fell completely flat. Why? Because even we who know the truth still, deep in our heart of hearts, believe.”