October 5, 2018

TECH BLOGGER JOHN GRUBER ON Bloomberg’s ‘The Big Hack.’

I see no way around it: either Bloomberg’s report is significantly wrong, at least as pertains to Amazon and Apple, or Apple and Amazon have issued blatantly false denials. You can, perhaps, chalk up Apple’s denial to it being written by Apple PR. I don’t think this would happen, but hypothetically this issue could be deemed so sensitive — either within the company or as a national security issue — that the people at Apple with knowledge of the situation lied to Apple PR. But in my experience, Apple PR does not lie. Do they spin the truth in ways that favor the company? Of course. That’s their job. But they don’t lie, because they understand that one of Apple’s key assets is its credibility. They’d say nothing before they’d lie.

Schmidt signing his name to Amazon’s response is more telling. Presumably no one at Amazon would be more familiar with the details of such a breach than Schmidt.

One way or the other, there is more to come on this story, and the credibility of either Bloomberg, or Apple and Amazon, is going to take a significant hit.

Developing…

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