DAILY CALLER EXCLUSIVE: How Buzzfeed’s ‘Data-Monster’ Leveraged User Data To Fuel Super PACs, Target Voters.
BuzzFeed partnered closely with multiple Democratic and anti-Trump super PACs in 2016 to target its own users with dozens of political advertisements that were not in accordance with its own policies, according to a Daily Caller News Foundation investigation.
Former BuzzFeed Vice President Rena Shapiro, who led the website’s native political advertising team during the 2016 election, described candidly in a pair of unearthed interviews how she partnered closely with political groups to create ads that harnessed the data BuzzFeed collects on its audience of over 650 million people to solve their “ultimate need, which is to get elected, to get their message out there, or to canvas people together to create impact around a cause.”
Plus:
BuzzFeed raised eyebrows in June 2016 when it announced it had canceled a $1.3 million advertising agreement with the Republican National Committee due to disagreements with then-candidate Donald Trump’s “offensive statements.”
Doing business with any group that supports Trump, BuzzFeed founder Jonah Peretti said after canceling the RNC ad buy, would be “hazardous to our health.”
And:
BuzzFeed’s advertising business demonstrated in 2016 that by refusing to work with pro-Trump political groups it had skin in the political game. But Smith, the website’s editor-in-chief, insists that its news coverage of the president is rooted in the facts. He said in January that the website would have treated a Hillary Clinton presidency the same way they’re treating Trump’s.
But juxtaposing BuzzFeed’s critical coverage of Trump to that of his predecessor, President Barack Obama, suggests otherwise.
BuzzFeed’s coverage of Obama was “almost uniformly uncritical and often sycophantic,” according to a 2016 analysis by Fairness and Accuracy In Reporting (FAIR), a left-leaning media watchdog group.
At this point I probably don’t have to remind you to think of them as Democrat operatives with bylines.