BLOWBACK: “That’s the complicated thing about Starbucks: Its racial diversity policy has always been aimed at its white audience, and that’s why this is such a crisis, right?”

Closing on May 29, when this scandal would otherwise be long forgotten, is a big mistake. But the response to these things has to be understood not so much as a business decision by the firm as a whole, as the product of internal competition for power within the firm. The result will be more influence, and an established, hard-to-get-rid-of institutional fiefdom, for the woke warriors. That’s what it’s really all about.