CHANGE: Search is dead, long live the new search.

The writing’s been on the wall for a very long time.

Consumers are sick of being exposed to endless marketing, they don’t like their data being mined to provide advertisers and crafty political operators with tools they use to try to manipulate them.

They’ve read the stories about Cambridge Analytica and they are beginning to grasp what’s sexy about privacy and the need to make sure the sites, services and solutions providers they use are truly protecting the customer data they gather.

In other words, they want search services with new business models. Ad-blockers in Safari, the ultra-private Duck Duck Go search engine, and Mozilla’s Facebook Container Extension all reflect this emerging need.

This growing understanding will (I predict) eventually create a consumer blowback against firms that have not protected customer data responsibly – we’ve already seen the impact of that shift hit the fan to blow down the value of Facebook stock.

Faster, please.