BLUE ON BLUE: Apple’s Tim Cook rebukes Zuckerberg over Facebook’s business model.

“We could make a ton of money if we monetized our customers, if our customers were our product,” Cook said in an interview with Recode and MSNBC that will air on 6 April. “We’ve elected not to do that … We’re not going to traffic in your personal life. Privacy to us is a human right, a civil liberty.”

Cook also said that it is past time to regulate Facebook. “I think the best regulation is no regulation, is self-regulation,” he said. “However, I think we’re beyond that here.”

The comment echoed remarks Cook made in Beijing last week, when he said: “I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary.”

Cook, 57, did not have any suggestions for how Zuckerberg should address the fallout from the privacy scandal. Asked what he would do if he were Zuckerberg, Cook shot back: “I wouldn’t be in this situation.”

Ouch.