FROM IOWAHAWK: Helpful tips from Google on how to gender-target your ad campaign.
Setting a bid for a specific demographic group.
You may get a higher return on investment (ROI) or increase your chances to show your ads to people who are more likely to buy your products by setting a specific bid for a demographic group. Follow these steps to set a bid for an audience that you’ve already added to your ad group.
Google is happy to help exploit gender differences among its products — you are its product, by the way — but stifles any internal dissent arguing that those differences might be real.
Because shut up. And also you’re fired.