THE INTERNET OF ANNOYING THINGS: Google Home is playing audio ads for Beauty and the Beast.

Today some Google Home owners reported hearing something extra when they asked for a summary of the day ahead from the smart speaker: an advertisement for the opening of Beauty and the Beast. Several users on Reddit have noticed the audio ad and Bryson Meunier posted a clip to Twitter. Some Android users also reported hearing the ad through Google Assistant on mobile.

The ad was delivered using the regular Google Assistant voice, so it blended in seamlessly with the other My Day information (weather, calendar appointments, etc.) — but some people still weren’t happy about it. “‘My Day’ configurations are weather, commute, calendar, reminders, and news, and I definitely haven’t searched for the film either,” one Redditor wrote.

Never forget that you are Google’s product.