DUDE, WHERE’S MY TWEET? Twitter Is Now ‘Ghost’ Deleting Offensive Tweets.

Last week we discovered Twitter was punishing accounts for using “offensive” language by removing account features for 12 hours. Now it appears they are “ghost” deleting Tweets they deem offensive.

When a Tweet is ghost deleted, the person who wrote the Tweet still sees it and does not know it is technically deleted. But everyone else trying to find the Tweet cannot see it, and even if you manually enter the Tweet’s URL, it will bring you to a page that says it was deleted.

This was first discovered by John Sweeney at SuperNerdLand whose offensive tweet was ghost deleted by Twitter.

Twitter CEO Jack Dorsey owes it to his shareholders to explain how ghost-deleting is going to bring back user growth.