MEANWHILE, ON THE OTHER SIDE OF THE AISLE: Democrats Plan Fight to Save Obamacare.

The emerging strategy is centered around highlighting people who have benefited from the law and who would lose insurance coverage or key consumer protections if it goes away. “We have to lead with them and their stories,” said Jeremy Bird, a Democratic strategist who served in senior roles for both President Obama’s reelection campaign in 2012 and Hillary Clinton’s campaign this year. “This is about what Trump and the Republicans want to take away from working families across the country, and we have to make that very clear this is what we’re talking about.”

Organizers say they’ll announce details about the coalition on Friday, but the efforts could include rallies both in Washington and in the states and districts of Republican members of Congress. It might also involve television advertising, although Bird said the most important part of the drive would be mobilizing constituents—including Trump voters who would be negatively affected by repeal—on the ground across the country. “I think that’s more important than some barrage of national ads,” Bird said. “That strategy is not going to work anymore in the future. It’s got to be about grassroots organizing. It’s got to be about real people who are constituents of these folks making it known.”

This sounds all-too nice. Because it is.

If you — or GOP lawmakers — aren’t mentally prepared for the howls, the accusations of racism/sexism/etc, the tales of woe, and the panic-mongering, then you don’t understand how Democrats play this game.

The ugliness hasn’t even begun to begin.