CHANGE: Toy Companies Aim to Make Toys More Gender-Neutral.

The new push comes as opinions on what girls and boys should be playing with are changing. A survey for NPD Group by CivicScience, a Pittsburgh market-research firm, found that 41% of adults, ages 18 to 34, believe that toy makers should be marketing every toy to both boys and girls, compared with 22% of 35- to 54-year-olds. “This is a new generation [of parents] that thinks very differently,” says Juli Lennett, NPD toy-industry analyst. “They are the ones moving into the childbearing years and who are going to be buying toys for their kids.”

While it’s not a toy, I’ve found that tweens of all genders enjoy gifts of .22LR.