TRUE! College is not a commodity. Stop treating it like one. “A college education, then, if it is a commodity, is no car. The courses the student decides to take (and not take), the amount of work the student does, the intellectual curiosity the student exhibits, her participation in class, his focus and determination — all contribute far more to her educational ‘outcome’ than the college’s overall curriculum, much less its amenities and social life. Yet most public discussion of higher ed today pretends that students simply receive their education from colleges the way a person walks out of Best Buy with a television.” And this is why a “college for everyone” approach is doomed to fail.