TRUE: Fears, Not Facts, Support G.M.O.-Free Food. “Despite myriad assurances from scientists that foods containing genetically modified ingredients are safe to eat, consumers are likely to see more and more products labeled “G.M.O.-free” in the not-too-distant future. As happened with the explosion of gluten-free products, food companies are quick to cash in on what they believe consumers want regardless of whether it is scientifically justified.” It’s a marketing gimmick.