September 16, 2014

ROLL CALL: The Republican Brand’s Recovery Tour, Sort Of.

There was a time, a little less than a year ago, when Democrats salivated at the thought of running against the GOP brand and demonizing Republican candidates by attacking them and their party for “shutting down the government.”

But the Republican brand has largely recovered from its low point in late October, and even former Virginia Republican Rep. Tom Davis might now have to revise and extend his one-time comment that if the Republican Party “were a dog food, they would take us off the shelf.”

The turnaround in the Republican Party brand — and changes in the brands of the Democratic Party and President Barack Obama — is another reason why Democrats find themselves on the defensive in this year’s elections.

Instead of trying to make the midterms a referendum on the government shutdown and the Republican Party, Democratic strategists are trying to discredit individual Republican nominees.

I think it should be a referendum on Obama.

Related: Democrats Sound The Alarm On Southern California Race. “Democrats are sending warning signals on a previously sleepy southern California House race — a tangible sign of an increasingly tough midterm for the party. Freshman Rep. Julia Brownley is one of three House Democrats receiving extra and early help from the national party. A year ago, her district was barely on the party’s radar of competitive races, after President Barack Obama carried it by 10 points last cycle.”

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